AI training for real estate professionals
Build Your AI-Powered Real Estate Business.
Your Expertise. Powered by AI.
Learn to build AI assistants, agents and connected workflows that put your expertise to work. With practical training, coaching and implementation support, turn AI into an everyday advantage for your marketing, client service and business growth.
Practical Training
Learn AI through real estate tasks you handle every day.
Expert Coaching
Get guidance tailored to your business and goals.
Hands-On Implementation
Build AI assistants and workflows you can put to work.
The problem
Prompting isn't a system.
Most agents use AI one task at a time: rebuilding prompts, copying between apps, starting from scratch every day. The tools aren't the problem. What's missing is the business context, repeatable methods and connected workflows that turn AI into useful work.
Scattered AI use
- Prompts and instructions rebuilt for every task
- Tasks handled separately across apps
- Content created without a clear business direction
- Every repetitive step still done by hand
An AI-powered business
- Assistants and reusable skills grounded in your AI Brand Brain
- Workflows with clear inputs, handoffs and review points
- Marketing and content tied to your audience and goals
- Bounded AI agents and automation where they fit
How it works
Give AI a better starting point.
AI Brand Brain
Your positioning, audience, market, voice and services: the shared context behind everything.
Assistants & skills
Role-based assistants and reusable skills for the work you do every week.
Connected workflows
Inputs, tools and handoffs linked, with bounded agents and automation where they fit.
Your review
You set the direction, review important outputs and stay accountable to your clients.
Ways to work together
Learn the system, build it with coaching, or have it implemented.
Courses & workshops
The Foundations & AEO Intensive and focused workshops like CMA Builder. In person in Toronto, or live online from anywhere.
AI Business Accelerator
Six months of live online coaching. Build your AI Brand Brain and roadmap, configure assistants and skills, and test one priority workflow in your business.
Join AI Business Accelerator →
AI Audit & builds
Start with an AI Business Audit and a prioritized roadmap. Then we build scoped assistants, skills and connected workflows with you.
Upcoming classes · Toronto & online
Learn it in the room.
Hands-on classes in Toronto and live online. Bring your laptop and leave with something working.
For teams & brokerages
Shared workflows. Individual voices.
Give your team connected workflows and shared standards that support each agent's expertise and consistent service. Start with office training and a workflow pilot, then expand what works.
Meet the Lab
Educators and builders who know real estate.
We combine AI business systems with marketing strategy and content expertise. Our belief is simple: AI should amplify your expertise, never replace it. The agent always decides.
Free AI Brand Brain Starter Kit
Give AI a better starting point.
The fill-in template that gives every AI assistant your positioning, audience and voice, plus 10 prompts to put it to work. Includes the weekly AI Realtor Lab newsletter.
FAQ
Questions agents ask us.
What is an AI-powered business?
One where AI is part of how work gets done: assistants support defined roles, skills capture repeatable methods, and workflows connect tasks and tools. You set the direction and stay accountable for decisions and client relationships.
Do I need to be good with technology?
No. Training is hands-on and starts from your business, so you leave with something working, not just notes.
Is it safe to put client information into AI?
We teach clear guardrails: what to keep out of AI tools, where review points belong, and how to check your brokerage's policy before you start.
Which AI tools do you teach?
ChatGPT, Claude and Gemini. The system works across tools, so you aren't locked into one app.
Are programs online or in person?
Both. We run in-person classes in Toronto throughout the year, and live online programs for agents across Canada, the US and beyond.
Can you train my whole team or brokerage?
Yes. We start with office training and a shared workflow pilot, then expand what your team actually adopts.